


PRADA has unveiled its of the Prada Transformer - a
Tetrahedron-shaped structure that will accommodate a range of art, cinema, and fashion events taking place in Seoul, South Korea, from March to July 2009.
The Transformer will be hooked up to cranes, which will rotate and then flip it into four different façade and floor plate configurations - each facilitating a different cultural program.
(Basically this wicked building can flip and turn WHOA)"The Prada Transformer project will be our key communication platform in 2009. The fact that we have selected Seoul to implement it is a recognition of the importance that we give to Asia, Korea particularly, because of its fast growing pace both in the business and cultural space," comments Prada ceo Patrizio Bertelli.
This building is definetely on my Go-to list for the summer.
A buildng that flips and turns?
Futuristic and innovative yet meaningful.
Wicked.
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